News Room

March 24, 2008

AssureConnection^SM Wireless Handset Protection Program Combines Comprehensive Coverage with Flexibility to Create Customized Offerings

The Signal, a leading administrator of wireless handset protection programs, and Assurant Solutions have partnered to launch AssureConnectionSM, a service contract-based protection program that can be customized to provide coverage for almost any wireless product and priced by market.

The Signal and Assurant Solutions said they developed this unique product to address the marketing challenges that carriers are experiencing in today’s diverse marketplace and to overcome the limitations of current handset protection programs. Because AssureConnection is a service-contract based protection program, it can be promoted more aggressively at the retail level, especially in the indirect market, which currently accounts for the majority of wireless sales.

AssureConnection also offers carriers more flexibility in the way that they market the product through store-level associates. The Signal said the product has resulted in increased customer acceptance rates at the carriers who currently offer AssureConnection.

The Signal is part of Signal Holdings, a leading provider of wireless handset insurance, logistics, repair and asset recovery services. The Signal has offered wireless protection programs since 1984.

Steve Cloetingh, executive vice president for Signal Holdings, said that the typical acceptance or attachment rate for wireless protection plans is in the range of 20 to 30 percent. “One of our large clients implemented AssureConnection in the fall of 2007. Since then we have seen acceptance rates in some markets that are more than double the norm for insurance-based products,” he said.

Cloetingh said AssureConnection is “a win-win all the way around” for sellers and consumers. “This product really represents a paradigm change in the marketplace. The one-size-fits-all protection programs introduced in the 1990s have become dated along with the wireless phones they were designed to cover. Now we can make rapid changes in product offerings and pricing based on marketplace changes. A broader selection of product plans and price points yields better penetration for seller and improves customer satisfaction with the buying experience.”

“AssureConnection offers carriers the flexibility to develop customized handset protection offerings,” said Gary Bursevich, senior vice president, wireless products, for Assurant Solutions. “With AssureConnection, carriers can introduce new products and re-price current offerings within 30 days to address marketplace changes.”

What makes AssureConnection different?

• Allows carriers increased flexibility in marketing the product through store-level managers and associates
• Provides discounted price plans for business, government and family plans
• Stands alone or bundled with other services or rate plans
• Covers personal digital assistants (PDAs), accessories and integrated equipment.

For more information about AssureConnection, contact Assurant Solutions and The Signal at 1.888.822.2572, or log on to www.assureconnection.com.

About The Signal

The Signal is part of Signal Holdings of Wayne, Pa. Signal Holdings is a leading provider of wireless handset insurance, logistics, repair and asset recovery services. Signal’s clients include leading companies in wireless communications. The company provides end-to-end wireless handset protection programs, including insurance, extended service contracts, customer care, forward and reverse logistics, handset repair, asset recovery and wireless technical support.

About Assurant Solutions

Assurant Solutions is part of Assurant, Inc. (NYSE: AIZ). Its businesses develop, underwrite, market and administer specialty insurance, extended service contracts and other risk management solutions through collaborative relationships with leading financial institutions, retailers and other entities. Assurant Solutions, with executive offices in Atlanta, Ga., currently provides extended service contracts on a wide range of products through more than 10,000 retail stores in the United States. www.assurantsolutions.com

AssureConnection is a registered service mark of Assurant, Inc.

Media Contacts:

The Signal
Jennifer Simmon
Marketing Manager
Tel. 610.225.1965
Email. jennifer.simmon@thesignal.com

Assurant Solutions
James A. Sykes
Director, External Communications
Tel. 770.763.1015
E-mail. james.sykes@assurant.com